Subject: Business and administrative studies

Despite advances in project management, the majority of projects fail to deliver on their promises. This article argues that these failures reflect broader issues in our understanding of human nature and behavior. By viewing projects as deeply human endeavors and integrating insights from neuroscience, psychology, sociology, and other fields, we can foster a more holistic approach to project management. Prioritizing human factors, promoting adaptability, and engaging diverse stakeholders are among the strategies suggested for improving project outcomes and enhancing our collective ability to address complex global challenges. The need for a shift towards a more holistic, human-centered approach to projects is not only a matter of project success but also of societal sustainability and resilience.